Corporate Identity Development

Although seemingly easy to make, creating corporate identity takes ingenuity, time and luck. No business, no matter how well-intentioned or well-designed, can establish itself solidly without a clear identity and purpose. Going far beyond simple letterhead, creating a clear sense of purpose with a mission statement, company logo and a motto or slogan is essential.

Mission statement

A good mission statement shares much more than a simple purpose or goal. No matter how large or small the company, a mission statement summarizes the entire company, from the one dollar of profit to decades into the future. Whatever vision a company has for a past, present or future, a mission statement wraps it up.

Logo

Few symbols of a company offer as much variation and usefulness as a good logo. These can decorate business cards, letterheads, doors, signs and stationary. In an instant, sometimes without any attached words, a simple logo reminds viewers of every success and product or service a company offers. When you see the outline of an apple with a bite taken out of it, what do you think about?

Motto or slogan

String a few words together and a company has a memorable and catchy idea burned into the minds of consumers. When hiring a copywriter for this, a company can create a sentence or a fragment that says as much as an hour long sales pitch.

Spending the money to create the best corporate identity offers the greatest return of any investment. With a few hundred or a few thousand dollars in simple fees, any company can create a few words and a memorable image.